Client acquisition · Funding acquisition
Growth through capital and customers.
Northward Advisory helps organizations build stronger sales pipelines and access funding opportunities through specialized, hands-on services.
Client acquisition
Managed Outbound
A complete outbound business-development function, operated for you.
Northward designs and manages phone-led outbound programs that identify the right accounts, reach decision-makers by phone, qualify genuine opportunities and build a more consistent sales pipeline.
- Market strategy and ideal-customer definition
- Account research and decision-maker mapping
- Cold calling with email and LinkedIn follow-up
- Qualification, CRM management and reporting
Explore Managed Outbound →
Funding acquisition
Funding Advisory
Funding strategy and applications for nonprofits & mission-driven organizations.
Funding strategy, grant research, application development and ongoing advisory support for Canadian nonprofits and charities — and eligible businesses.
- Funding assessments and roadmaps
- Application development and review
- Grant budgets, models and funding plans
- Post-award reporting and compliance
Explore Grants →
How we work
Two divisions. One way of working.
Winning customers and winning funding are different disciplines, but they reward the same habits.
Rigorous research
Every engagement starts with the facts — the market you sell into, or the program rules you must meet — read closely before anything is built.
Practical execution
We do the work, not just advise on it: the outreach gets run, the applications get written, the follow-through happens on schedule.
Transparent communication
Scope and fees are agreed in writing before work begins, and you always know what has been done and what comes next.
Measurable progress
Activity is tracked and reported plainly — conversations, opportunities, applications, deadlines — so progress is visible, not assumed.
Where to start
Start with the constraint on your growth
You need more of the right customers
Your service is proven, but new business depends too heavily on referrals and inbound inquiries.
You are planning a project that could be funded
Program delivery, community, foundation or business funding — and you want the right funders behind it.
You are growing on both fronts
Many organizations need customers and capital at the same time. One conversation can cover both.
Tell us where growth is stuck.
A brief introductory call is enough to understand your goals and recommend the right starting point — customers, capital, or both.